About Us

Born by popular demand, Chided Fashion is a unique brand incorporating all aspects of fashion & lifestyle pertaining to Abysinian/Habesha culture mainly rooted within East African countries of Eritrea & Ethiopia. 
In collaboration with SK Styling & Photography, our brand aims to offer carefully selected cultural fashion & lifestyle pieces combining traditional aesthetic with contemporary designs.
We aim to provide our customers a ‘one stop shop’ for all their seasonal Habesha fashion ‘must haves’ paired with excellent customer service.